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Meet the team

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Meet the founder

Veejay C Patell

Founder

Today, when I look back on my career of 30+ years of management in the field of plastic processing and manufacturing, I recall the entire life cycle of plastics, from the birth of commercial plastic products to the declining demand for plastic products due to climate change, global warming, and consumption of natural resources.  

My childhood passion for plastics encouraged me to study chemical engineering. At the time, there were not enough schools to study plastic engineering, but I maintained my interest and began my career in 1989 in Styrofoam cups and container manufacturing (single use products) in India.

I slowly learned that my products were creating municipal waste that could not be easily recycled and therefore were not environmentally friendly. I refocused my career towards plastic injection molding, because many plastic molded products can be recycled and much of the material can be reused. With time, however, I realized plastics manufacturing and processing of all sorts cannot help but consume natural resources, produce pollution, and fill up landfills.  

I was torn and deeply saddened. Plastics had long been my passion, but I could not look away from the difficult truth: they are dangerous for our environment and planet. As a major factor in the growth of greenhouse gas emissions, plastics production has been causing environmental pollution, natural disaster and resource consumption. Realizing this, I began to study “green manufacturing”, “clean energy” and “renewable material” in hopes of learning to build management systems that could accord with our natural world. Sustainability guru Ray Anderson’s thinking began to inform my own: 

“Linear must go; cyclic must replace it. That’s nature’s way. In nature, there is no waste; one organism‘s waste is another’s food. For our industrial process, so dependent on petro-chemical, man-made raw materials, this means technical “food” to be reincarnated by recycling into the product’s next life cycle. Of course, the recycling operations will have to be driven by solar energy too.” 

When I asked about how to make all these changes,I learned that adopting and practicing awareness for sustainability can help us to bring “The Green Spring” on planet earth where we can hear birds singing, rivers flowing, and live with no droughts and no hurricanes.  

My love and concern about nature motivated me to continue my learning at Harvard University with courses in Sustainable Management and Environmental Science. Through this coursework, I have come to understand that sustainability is not a profession but a practice, that is, a consistent enactment of awareness in daily life, on all levels. Sustainability is a micro-process that requires 24/7 conscious efforts at practice by an individual or by any organizations.

the team

AChYut Patel

Director of Lean Operations

Rudy Patel

Director of Business Development

Pam Graham

Business Development Executive

Vince Ciccarello

Business Development Executive

Carol Ciccarello

Business Development Executive

Matt Putman

Business Development Executive

CONTACT US
BEYOND GREEN, LLC. DBA GROW BAGS
2 RANCHO CIRCLE,
LAKE FOREST, CA 92630

(949) 446-0813
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